Burn Baby, Burn
... is one of the most comprehensive training programs ever produced in the 72 year history of NAPA Rayloc - one of the nation's largest re-manufactures of automotive and truck parts. BeOriginal, a graphic design studio based in Suwanee Georgia, produced a highly visual and technical training program that the technician could use in diagnosing today's challenging electrical problems. The project included creating over 200 pages of 3-D graphics and step-by-step illustrations explaining the concepts of electrical theory and practical application.
The five week deadline on creative, post print and film production for the final printing of 25,000 binders, was a monumental task.
The project's final phase was to transform the horizontal page format into a vertical slide format, thus putting the writing, editing, and creative talents of BeOriginal to the test yet again. With 15,000 slides produced and 75 instructor guide books, BeOriginal completed the project on time.
ProSpot Fitness created an innovative new product developed for the fitness industry, backed by several patents. Because the product was not like any other on the market, they wanted a line of brochures that set them apart from traditional free weight training products.
Our graphic designers produced the ProSpot MAX brochure that presented a clean high end presence that appealed to the institutional buyers as well as college and professional sport programs.
The next market ProSpot Fitness needed to target was the home fitness enthusiast. So, BeOriginal created a line of brochures to convey an active and independent life style for those that preferred to work out at home.
BeOriginal developed levels of product brands that keep the continuity of the corporate brand and at the same time presented the different levels of machines for different segments in the market.
Winton Machine, based in Suwanee Georgia is an industry leader in tube fabrication. After 18 years of designing and building innovative solutions, Winton had an extensive line of machines that they wanted to showcase. Our approach at BeOriginal was to focus on the core services and how Winton approached each, while keeping the copy to a minimum in order to make the corporate brochure useful for the international markets, without the need of translations.