Burn Baby, Burn
... is one of the most comprehensive training programs ever produced in the 72 year history of NAPA Rayloc - one of the nation's largest re-manufactures of automotive and truck parts. BeOriginal, a graphic design studio based in Suwanee Georgia, produced a highly visual and technical training program that the technician could use in diagnosing today's challenging electrical problems. The project included creating over 200 pages of 3-D graphics and step-by-step illustrations explaining the concepts of electrical theory and practical application.
The five week deadline on creative, post print and film production for the final printing of 25,000 binders, was a monumental task.
The project's final phase was to transform the horizontal page format into a vertical slide format, thus putting the writing, editing, and creative talents of BeOriginal to the test yet again. With 15,000 slides produced and 75 instructor guide books, BeOriginal completed the project on time.